Gothic and Alternative Fashion

Gothic, punk, grunge, dark academia - at first glance they all look pretty similar: black, leather, a certain distance from the mainstream. But when you're standing in front of your wardrobe or browsing an online shop, the differences suddenly get...

A wardrobe full of clothes and nothing to actually wear. It's the classic trap when building a new style from scratch: you buy things that look great in photos, but once they're home, they don't work together or with anything...

Goths are vampires, Satanists, or rebellious teenagers who'll grow out of it in a few years. You still hear that kind of thing today, even though the goth subculture has existed for over four decades and is far more varied...

The pentagram is a satanic symbol. The ankh is just an Egyptian-themed accessory. The gothic cross is, well, a cross. How many times have you heard these oversimplifications, knowing full well that each of these signs carries something far more...

Black lids, a sharp liner, a deep lipstick. Sounds like a description of a bold everyday look, but gothic makeup is more than just a collection of dark products. The difference is in how those elements work together and what...

Before goth became something you could recognize by cuts and fabrics, it was first and foremost a sound. Specific sounds drew specific people, and those people started dressing in ways that expressed something of that sound. It was not a...

Batcave, a London club from the early 1980s, is one of those places that changed the way people thought about getting dressed. Not because anyone laid down rules there, but because people started combining music, fabrics, and cuts into something...

Gothic fashion has been around for decades, and there are still plenty of misconceptions floating around: that it's all black, that it requires a full face of makeup, that you can't wear it every day. Time to set the record...